LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear broadcasts have long been recognized as traditional television models, relying on scheduled programming via cable. In contrast, OTT platforms operate on viewer-driven consumption, with Netflix, major competitors, and niche players serving as leading platforms. As media consumption habits shift, rivalry between broadcast stations and streamin